As people are becoming more health conscious, the international nutritional supplement market is more valuable. The market value is approaching 40 billion USD with a growth of 20% per year and the major sales boosting products include multi vitamin-minerals, herbal supplements, anti-oxidants, and joint lubricants.
Quality is critical for this market; brand identity and loyalty are greatly depends on product quality, health information, personal testimony and experience. Buyers are mainly health conscious women who prefer natural and environmental friendly products and mainly purchase for health improvement.
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